Friday, October 12, 2007

Agents Should Be Proactive To Learning About Home Networking

Reality Times "Digital living is evolving to include more and more applications as a direct result of increasing options for connectivity and consumer choices," said Tricia Parks, President and Founder of Parks Associates, a leading market research firm who reported that more than 30 percent of all U.S. households had a high-speed Internet connection by the end of last year, and more than 15 percent of those had home networks. ...

In home networks and automation, as in real estate, young people are a significant part of each market. Young Internet users are highly receptive to the concept of a multimedia home network, according to Profiles in Courage, a new primary consumer survey by Parks Associates. Close to two-thirds (59%) of Internet users 18-24, compared with 36 percent of all U.S. Internet users, expressed high interest in this type of network.

"This finding heralds the dawn of multimedia home networks," said ... Parks Associates. "Once consumers have experienced a multimedia home network, they cannot live without it. Close to 90 percent of those who have a multimedia home network find the concept highly appealing, compared with less than one-third of those who don't have a home network at all."

As younger generations, notably those who grew up in the digital era, come of age, the multimedia home network will find even more traction, according to Parks Associates. And, to answer my friends who'd ask, "how does it help me sell real estate," it is these same younger generations of home network connoisseurs that will be, or are currently, looking to buy and sell real estate, i.e., your target market. If one of my friends can't answer home network related questions or an e-mail inquiry about a property's technology capabilities, will she be able to secure that lead?

From the article "Agents Should Be Proactive To Learning About Home Networking," by Peter L. Mosca.


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