Monday, August 13, 2012

Mobile RTB set to Grow its Share

On the whole, the category is growing. According to market research firm Parks Associates, advertising revenues from RTB is expected to touch $7 billion in North America by 2017. RTB is projected to garner 34% of all online display ad revenues by 2017.

From the article, "Mobile RTB set to Grow its Share" by Ritesh Gupta.


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