TV’s Journey to the Cloud

by Parks Associates | Aug. 24, 2020

The TV market is undergoing transformational change, fueled by a shift in consumer preferences and viewing habits to online sources—average time spent watching internet video increased from 12.6 hours per week in 2017 to nearly 19 hours per week.

Join us for a complimentary and interactive webinar, TV’s Journey to the Cloud, on Tuesday, August 25, 2020 at 11:00 a.m. CT, co-hosted with Kaltura.

Industry experts Nuno Sanches, General Manager, Media & Telecom, Kaltura, Morsy Cheikhrouhou, Business Portfolio Leader, Telecom Media Distribution Solutions, Amazon Web Services and Steve Nason, Director, Parks Associates dive into the evolution of the TV experience, drivers leading TV services to cloud TV transformation, business outcomes that can be achieved with cloud TV transformation and more.

Pay-TV services are leveraging the cloud-based environment to deliver high-quality viewing experiences, to increase engagement with personalized capabilities and services, to expand into new markets, and to increase monetization options by optimizing operations and gaining flexibility to respond to changing market conditions. By migrating services to cloud TV infrastructure, operators are benefiting from the scalability and the robustness of pay TV alongside the agility and speed of OTT.

Additional Parks Data:

  • 62% of US broadband households subscribe to a traditional pay-TV service via a cable or satellite provider, down from 69% in Q1 2019, even as the average amount of video watched per week has spiked to more than 37 hours per household.

Register today 
for an interactive discussion about the best of OTT and pay TV, business models emerging through cloud TV services, the past and future trajectory for TV services on the journey to the cloud, and what new opportunities are ahead.

Next: Comcast's New Smart TV Licensing Strategy
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