Monday, August 22, 2005

Trading The Bleachers For The Couch

Already, consumers' changing habits are showing up in surveys. According to market researcher Parks Associates, 42% of Net users are less likely to go to movies than they were five years ago. An additional 46% are less likely to go to a concert. By contrast, 28% are more likely to rent a DVD. Says Alexandra Walker, a Washington (D.C.) editor who typifies the new breed of consumer: "We have a ginormous TV -- and a night at the movies keeps getting pricier."

From the article "Trading The Bleachers For The Couch," by Ron Grover

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