Top Digital Health Activities Among U.S. Consumers

by Kaitlin Hawkins | Aug. 4, 2014

Consumers are gaining increasingly active roles in their healthcare services. Spending is shifting from employers to employees, and personal technologies give consumers the ability to make informed decisions about their healthcare. Nearly 60% of U.S. broadband households own some kind of personal health and wellness device, such as a digital weight scale or glucometer, and new designs and form factors, such as smart watches, have generated considerable consumer interest.

The infographic below describes the top digital health activities of U.S. broadband consumers over the past 12 months, as revealed by Parks Associates' digital health research:

Parks Associates will discuss trends and innovations in the digital health industry at the inaugural Connected Health Summit, taking place September 4-5 in San Diego. Keynote speakers include Ascension Health, Humana, Kaiser, Optum, Qualcomm Life, and Walgreen's. Registration is open, and press passes are available.

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