Thursday, October 04, 2012

Tiered Data Plans Not Affecting Consumer App Use

Parks Associates released new findings recently that show tiered data plans being sold by carriers such as AT&T and Verizon are not yet affecting consumer app use. The study, “Primary Data Digest: Consumer Apps 1H12,” which surveyed U.S. broadband households in the third quarter of 2012, found that smartphone owners on tiered data plans have downloaded an average of 17 apps since purchasing their phones and use seven apps on average per month. The research also noted that smartphone owners on unlimited data plans have downloaded an average of 16 apps since purchase and use six apps on a monthly basis. Parks concluded that because of these developments, app developers who are proactive with their tablet strategy may see a big payoff.

From the article, "Tiered Data Plans Not Affecting Consumer App Use."

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