Tuesday, January 12, 2016

Third Of UK Broadband Homes Subscribe To OTT Video

“New OTT video market entrants, especially those with paid services, will have to provide unique value in order to make substantial gains. However, the demand for interesting content is strong enough that there are market opportunities for new OTT video players,” said Parks Associates director of research, Brett Sappington.

The research claims that just 15% of pay TV households in the UK subscribe to premium movie channels, though 32% of pay TV homes subscribe to a premium sports package.

From the article "Third Of UK Broadband Homes Subscribe To OTT Video" by digitaltveurope.net.

Next: US Average SVoD Spend Almost Doubles In Three Years
Previous: Quarter of US OTT subs to upgrade broadband in 2016


    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2023 Parks Associates. All Rights Reserved.