Wednesday, November 27, 2013

The Only Thing You’ll Need to Read About Saving Money on Black Friday

You may think you’re getting a great deal on that holiday gadget, therefore justifying standing in line at some ungodly hour to obtain said gadget.

But you might want to reevaluate. Time really is money, especially when it comes to events like Black Friday, says marketing professor Stephen Hoch from the Wharton School at the University of Pennsylvania.

Those of you who are still determined to buy gadgets on the cheap this weekend will likely disregard this post, so here are some stats that will make you feel better: 60 percent of holiday shoppers plan to purchase at least one consumer electronic device on BlackFriday, and 71 percent have already started shopping, according to new data from Parks Associates.

From the article, "The Only Thing You’ll Need to Read About Saving Money on Black Friday" by Lauren Goode.

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