Friday, June 28, 2013

The mobile commerce revolution will be messy

Chances are you're doing mobile commerce today, even if you don't realize it. If you pay for your Starbucks via your smartphone with an app like Square, you're doing m-commerce. That's fairly obvious. But if a roving clerk at a store handles your checkout, that's m-commerce, too -- retailers such as at Nordstrom Rack are getting rid of cash registers and using iPod Touch- or iPhone-based systems instead. They may also be using handheld point-of-sales terminals from old-line providers like NCR and Motorola Solutions. If you do price checks or product research from your smartphone before you go to a store or while you're in one, that's m-commerce too. According to market researcher Parks Associates, one in eight Americans already buy physical goods from mobile devices.

From the article, "The mobile commerce revolution will be messy" by Galen Gruman. 

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