The Impact of OTT Video on Traditional Video Services

by Kaitlin Hawkins | Mar. 10, 2014

Parks Associates will be presenting new insights into the OTT video market in an upcoming complimentary webcast, "OTT Services: Moving from Sideline to Primetime." The webcast will take place on Thursday, March 27, at 11 a.m. (PST).

While OTT video services are considered disruptors to the TV industry, they are now more increasingly disrupting the traditional video market. Parks Associates research shows that U.S. broadband households are more frequently turning to online video services and OTT subscriptions over discs and even pay-TV services to access TV programs and movies. Parks Associates data also shows that OTT users spend more on video services than the average household.

In this webcast, Parks Associates analysts Brett Sappington and John Barrett will provide details on consumers that buy OTT video, with correlations to purchase and usage of connected CE and premium video services.

For more information about this free webcast or to register, click here.

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