The Future of Health Belongs to What You Can't See

by Kaitlin Hawkins | Mar. 12, 2014

In a recent Forbes article, John Nosta writes about the future of digital health as he sees it. Basing his commentary on a Seinfeld episode, Nosta writes that wearable technology—like the FitBit—won't be around for very long. Outlining different fads that will come and go—first wearables, then dermals, then consumables—Nosta concludes that it will be the emerging technology you don't see that will stick.

"It’s the sensor that’s built into your life and not attached to it. It’s the sensor that’s build into your bathroom mirror that tracks your ECG with diagnostic accuracy," Nosta writes. But these microscopic technological advancements will come from brands you least expect—companies like Kohler, KitchenAid, and Ford will likely be at the forefront of development as "unexpected companions" to the digital health market.

Parks Associates research shows that the trends Nosta outlines in his article are already taking root in U.S. broadband households. The firm's research notes that over a third of the U.S. population already owns a digital weight scale, while 12% own a glucometer. Additionally, research shows that networked medical devices are poised to generate over $2.5 billion in sales by the year 2018, a significant increase over the next five years.

To read the full article, click here.

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