The Future Growth of the Smart Home in Europe: Insights from Z-Wave Alliance

by Parks Associates | Nov. 8, 2018

Prior to Parks Associates’ 13th-annual CONNECTIONS Europe: Strategies for the Smart Home and Consumer Iot conference, Mitchell Klein, Executive Director, Z-Wave Alliance shared insights with the analyst team to address the challenges and revenue opportunities with growing the smart home industry in Europe.

Mitchell will be participating on the Special Session Fireside Chat: Fragmentation and the Future: Smart Products vs. Smart Systems on Wednesday, November 14 at 11:15. Joining him on this spession session is:

Bernd Grohmann, Executive Vice President, eQ-3

What are the largest recurring revenue opportunities for the smart home industry in Europe?
As a standards development organization, we are not in a position to comments on recurring revenue opportunities.

What are the biggest challenges rolling out new smart home products and services in Europe?
Based on membership feedback, the delivery of a “uniform” user experience across an ecosystem made up of products from a diverse set of providers is currently one of the biggest challenges facing the Smart Home market in Europe.

What channels to market are driving growth in the smart home industry?
We are seeing large growth vectors surrounding the “big brand” ecosystems. A company with a recognizable name in the consumer space makes it easy for consumers to enter the smart home and also makes it easier for smaller product companies to “attach” themselves to the ecosystem.

We’re looking forward to hearing you present, but what are you most looking forward to about the show this year?
Looking forward to learn how the Smart Home market in Europe has progressed since last year and to make new connections.



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