Wednesday, February 08, 2012

Tablets boosting mobile gaming, in-app purchases

The whitepaper, Trends in Digital Gaming: Free-to-Play, Social, and Mobile Games, points out that this demographic has grown from 7 percent in 2008 to 18 percent by 2011.

Growing interest in tablets is largely behind this as 71 percent of adults and 79 percent of teens are said to play games on tablets for at least one hour each month.

As tablet sales rise, game developers will place further focus on designing more complex games for this platform, facilitating a new and possibly higher revenue stream.

Parks Associates research analyst Pietro Macchiarella explained in the report that games built for tablets and smartphones have a much more competitive advantage these days compared to those developed for PCs.

From the article, "Tablets boosting mobile gaming, in-app purchases" by Rachel King

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