Thursday, January 06, 2011

Survey finds 'consumers want femtocells

Research carried out by the Femto Forum and international research firm, Parks Associates, finds improved indoor wireless coverage and fast access to advanced data services are drivers for consumer interest. The small wireless base stations designed to provide five bars of local wireless signal strength are climbing up global consumer 'want' lists as determined by the survey of consumer attitudes toward femtocells in developed markets.

“Despite the survey covering mature mobile markets, the results show that consumers' biggest concern remains the most basic one – voice coverage. This is not only driving significant interest in femtocells, it is also the central reason why most consumers switch wireless operators,” said Harry Wang, director of mobile product research, Parks Associates.

The Femto Forum commissioned Parks Associates to conduct this custom multi-country consumer research in six nations. The survey covered 6,100 broadband heads of household who were all 18 or over and had an equal or greater share in household decisions.

From the article, "Survey finds 'consumers want femtocells'" by Phil Ling

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