Monday, November 25, 2013

Sony May Reap the Benefits of Microsoft's Broad Xbox One Intentions

According to a survey of 2,500 US households with broadband by Parks Associates, 36 percent of console shoppers said they planned to purchase a Sony device, while 27 percent said they planned on buying a Microsoft product.

"Sony’s advantage may come from its focus on heavy gamers that dates all the way back to it’s pre-launch," Brett Sappington, director of research at Parks Associates, told Marketing Daily. “Sony has been much more focused on core gamers, while Microsoft envisions [of being] something bigger, as the entertainment hub of homes."

From the article, "Sony May Reap the Benefits of Microsoft's Broad Xbox One Intentions" by Mark J. Miller. 

Next: In Line with Apple, Google Debuts TV, Auto and Health Platforms at I/O


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