Thursday, February 19, 2009

Some Markets Pull Plug on Analog TV

Many stations that switched early said they did so for financial reasons.

"Local and regional broadcasters have been losing ad revenue, and it's cutting into their budgets. Trying to broadcast a digital and analog signal simultaneously is very expensive for them," said Jayant Dasari, a research analyst at Parks Associates, a market research firm in Dallas.

From the article, "Some Markets Pull Plug on Analog TV" by Kim Hart

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