Friday, January 14, 2022

Smart Home App Preferences Evenly Divided in New Parks Survey

Smart home research released from Parks Associates following CES 2022 reveals that U.S. broadband households are split nearly 50/50 between a customized and highly controlled app and a simple and automated experience when asked about their ideal app experience for smart devices.

“Companies need to account for these varying demands among different consumer segments,” said Chris White, senior analyst, Parks Associates. “Tech-enthusiast consumers and smart home device owners want control, while older consumers and those not yet using smart home devices want automation. These findings underscore the need for a broad approach in smart home app development, with in-depth knowledge of the preferences within each consumer segment.”

From the article "Smart Home App Preferences Evenly Divided in New Parks Survey" by Jeremy Glowacki. 

Next: Amazon Prime Video Subscription Rate is 45% of U.S. Internet Households
Previous: Parks Associates Reveals Top 10 U.S. Subscription OTT Video Services for 2021

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2022 Parks Associates. All Rights Reserved.