Thursday, January 17, 2019

49% of U.S. broadband households are willing to adjust their lighting during peak energy periods

Industry leaders to address consumer behavior and tariff programs at 10th-annual Smart Energy Summit

Research from Parks Associates reveals 49% of U.S. broadband are willing to adjust their lights during peak energy consumption periods, but only 29% of all households are willing to allow a utility or manufacturer to make adjustments automatically. Parks Associates’ 10th-annual Smart Energy Summit: Engaging the Consumer will address new strategies to drive consumer adoption of smart energy and control solutions that make it simple for households to save energy.  The event will take place February 18-20 at the Omni Austin Hotel Downtown in Austin, Texas.

Willingness to Adjust Home Devices During Peak Energy Consumption Periods | Parks Associates

“Consumers don’t like the concept of someone else controlling their household devices, which is inhibiting wider adoption of energy programs,” said Elizabeth Parks, President, Parks Associates. “Smart home solutions offer utilities and energy providers an opportunity to save energy and also promote a stronger relationship with their customers, to build trust that TOU and load control programs won’t inconvenience them or cause them to lose control of their home.”

The session “Smart Home Solutions: Aligning Consumer Behavior and Tariff Programs,” 10:30 a.m. on Tuesday, February 19, will examine strategies to leverage energy data to drive behavior through recommendations, challenges, and rewards to improve efficiency. Denise Ernst, VP, Parks Associates, will moderate the session, featuring:

  • Allison Hamilton, Senior Principal, Markets and Rates, National Rural Electric Cooperative Association (NRECA)
  • Denver Hinds, R&D Project Manager, Sacramento Municipal Utility District (SMUD)
  • Dave Kaintz, Senior Program Manager, Southern California Edison
  • Rebecca Roberts, Section Manager, Innovative Pricing Pilot, Con Edison


The 2019 Smart Energy Summit will feature more than 300 high-level executives in an intimate networking environment. The agenda includes keynotes, presentations, and speaker panels from experts in energy management, with discussions on current technologies and consumer research. Keynotes include:

  • Leah Barton, VP & GM, Home Protection, Direct Energy
  • Aaron Berndt, Head, Central Region Energy Partnerships, Nest / Google
  • Erika Diamond, VP, Utility and Market Services, EnergyHub
  • Steve Hambric, VP Consumer Energy Management, Itron
  • Adrian Tuck, CEO, Tendril

Sponsors for Smart Energy Summit 2019 include, Austin Energy, Bidgely, Inspire, Powerley, Rapid Response Monitoring, STRATIS, Tendril, and Trusource Labs.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

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