Tuesday, December 06, 2016

37% of U.S. broadband households find solar panels highly appealing, strengthening outlook for solar in 2017

EPA, Illinois Commerce Commission, Honeywell, and Toyota to speak at Smart Energy Summit

IoT research leader Parks Associates today announced key speakers from Honeywell, Illinois Commerce Commission, Toyota Motor North America, and the U.S. Environmental Protection Agency (EPA) will speak at the eighth-annual Smart Energy Summit: Engaging the Consumer, February 20-22, 2017, at the Four Seasons Hotel in Austin, Texas. Parks Associates recently reported the number of U.S. broadband households with rooftop solar has surpassed one million and four million more are considering solar purchases. The strong outlook for solar solutions in 2017 indicates residential solar companies are key players in providing comprehensive home energy management solutions.

Smart Energy Summit is an executive conference that features new research on consumer adoption of smart energy solutions and analysis of utility strategies to integrate smart home, solar energy, and value-added services into grid operations, energy efficiency, and DR programs in order to expand their services.

Reasons for Purchasing Solar Panels

“Smart home solution providers are driving adoption of energy-related products and services," said Tom Kerber, Director of IoT Strategy, Parks Associates. “The Smart Energy Summit has become a forum to discuss opportunities for collaboration between smart home players and energy providers. Cross-marketing agreements, for example, can increase consumer participation and satisfaction in the energy programs and improve consumer perception of energy providers. Comprehensive smart home/energy management solutions, which connect security or solar systems with energy services, can attract more mass-market consumers for all players, including utilities, service providers, retailers, and manufacturers.”

Parks Associates research shows that 41% of U.S. broadband households believe solar will eventually be the primary energy source for the home and 37% find solar panels highly appealing. The international firm reveals cost savings as the overwhelming driver behind adoption of these products.

“Although environmentalists are far more likely to own a solar panel, cost savings is still the primary purchase driver,” Kerber said. “Nearly 80% of U.S. solar panel owners made their purchase to save on electricity costs, while only 51% cite environmentalism as a purchase factor.”

Smart Energy Summit: Engaging the Consumer focuses on strategies for consumer engagement in the expanding market for energy solutions, including connected devices, energy management, utility services, and home control platforms and services, with an agenda designed with strategic insights from influential speakers in the industry.

Keynotes and Key Speakers

Kevin Butt, General Manager, Environmental, Toyota Motor North America

Abigail Daken, ENERGY STAR Program, U.S. Environmental Protection Agency

Irene Dimitry, Vice President, Business Planning and Development, DTE Energy and Manoj Kumar, CEO, Powerley

Sudeep Maitra, Global Director of Strategy and Development, Centrica Connected Home

Ann McCabe, Consultant; Former Commissioner, Illinois Commerce Commission


Amena Ali, Chief Revenue Officer, Whisker Labs

Benjamin Brown, Senior Product Manager, Google Home Lead for Apps & Connectivity, Google

Bryan Christiansen, Chief Operating Officer, Vivint Solar

Amy Kight Costadone, Manager, Data Governance and Products, Pacific Gas and Electric (PG&E)

Mark Cosby, Director - Business Development, Westar Energy

Gregory L. Craig, CEO, Griddy Energy LLC

Nancy Cronin, Managing Partner, ipCapital Group, Inc.

Eric Danziger, Co-founder and Vice President, Genability

Tanuj Deora, Chief Strategy Officer, SEPA (Smart Electric Power Alliance)

Erika Diamond, VP & GM, Energy Markets, EnergyHub, Inc.

Mauro Dresti, Senior Manager, Demonstrations & Pilots: Product Development & Division Management, Southern California Edison (SCE)

John Floyd, Energy Efficiency & Renewables Manager, Gulf Power, a Southern Company

Jordan Frugé, Chief Marketing Officer, Sunnova

Vineet Ganju, VP, Voice & Audio, Conexant

Bruce Germano, Vice President, Enterprise Development and Operations, Jasmine Universe, LLC

Jeff Hamel, Head of North American Energy Partnerships, Nest Labs

Cullen Hay, General Manager, U.S. Energy, Direct Energy

Dr. Marissa Hummon, Senior Energy Scientist, Tendril

Siva Iyer, Head of Smart Controls, Carrier

Joe Jankosky, Global Director, Energy Markets, Intel

Deborah Kimberly, VP, Customer Energy Solutions, Austin Energy

Robert J. King, President, Good Company Associates

Leesa Lee, VP Marketing, Bidgely

Ryan Lester, Director, IoT Strategy, LogMeIn

Olaf Lohr, Director of Business Development, Sonnen, Inc. 

Stuart Lombard, Founder & CEO, ecobee

Matt Mahar, VP of Consumer Experience, Vivint Smart Home

Nathan Mancha, Director of Demand Response, EDF Energy Services, LLC

Bob Marshall, CEO, Whisker Labs

Alton Martin, Chief Evangelist, Trusource Labs

Derek Mauzy, Principal, Innovation and Competitive Intelligence, Reliant/NRG

Matt McCaffree, Senior Director, Regulatory Strategy, Comverge, Inc.

Kevin Meagher, SVP, ROC-Connect

David Meyers, CCO, Grid4C

Claire Miziolek, Market Strategies Program Manager, NEEP (Northeast Energy Efficiency Partnerships)

Rob Munin, President and CEO, LUX Products

Michael Murray, President, Mission:data Coalition

Erik Norwood, CEO, Curb Inc.

Derek Okada, Senior Manager, Policy & Planning, Southern California Edison (SCE)

Matt Owens, Director Business Development, Stem, Inc.

Sean Paterson, Channel Sales Manager, Nest Labs

Jorge Perdomo, Senior Vice President of Corporate Strategy & Development, MivaTek

Roy Perry, VP, Alarm.com

Gregg C. Sayre, Commissioner, New York State Public Service Commission; NYRev 

Bill Scheffler, Director of NA Sales and Business Development, Sigma Designs/Z-Wave

Kevin Schwain, Director of Program Strategy & Development, Xcel Energy

Jason Sears, Senior Lead, Solar Strategy and Development, Green Mountain Energy, a NRG company

Ingmar Sterzing, VP Power Supply and Energy Services, Pedernales Electric Cooperative

Russell Vare, Manager, Business Development, Mercedes-Benz Energy

Dr. Kenneth Wacks, President, Home, Building & Utility Systems

Mike Wajsgras, Director, Channel Development, Constellation

Gene Wang, CEO and Co-founder, People Power

Paul Wattles, Sr. Analyst, Market Design & Development, ERCOT

Ilen Zazueta-Hall, Director of Product Management, Enphase Energy

Moderators / Parks Associates Analysts

Dina Abdelrazik, Research Analyst, Parks Associates

Tom Kerber, Director, IoT Strategy, Parks Associates

Brad Russell, Research Analyst, Parks Associates

Patrice Samuels, Senior Analyst, Parks Associates

Stuart Sikes, President, Parks Associates


Current sponsors are People Power, Carrier, Earth Networks, ecobee, Hampton Products, Powerley, MivaTek, and State Farm.

Conference supporters include Advanced Energy Economy, AltEnergyMag.com, Antenna, B2 Group, CIOReview, Conference Guru, Green Button Alliance, Hometoys, IoT Consortium, IoT Today, Israeli Smart Energy Association, KNXtoday, Mission Data, OpenADR Alliance, Smart Grid Spain, Smart Grid Today, TD The Market Publishers, TelcoProfessionals, Utility Dive, and WSNBuzz.com.

Parks Associatesis accepting press pass requests for Smart Energy Summit: Engaging the Consumer at http://www.parksassociates.com/ses-presspass. More information about the Smart Energy Summit is available at www.SES2017.com. To speak with an analyst or request specific research data, contact Holly Sprague at hsprague@gmail.com or 720-987-6614.

About Smart Energy Summit

Smart Energy Summit: Engaging the Consumer examines the changing role of utilities to help empower consumers with solutions to save energy in the home. The event addresses the potential benefits of incorporating smart products into energy efficiency and DR programs and the opportunities across converging ecosystems for the market for energy solutions, including connected devices, energy management, utility services, and home control platforms and services.

The Smart Energy Summit focuses on identifying new strategies that utilities and other providers can leverage as a result of the adoption of new consumer technologies. Research analysts, thought leaders, and industry executives present and discuss business strategies, case studies, partnership opportunities, and consumer research that utilities, service providers, retailers, and manufacturers can use to expand and monetize their energy offerings.

The ninth-annual Smart Energy Summit will take place February 19-21, 2018, at the Omni Austin Hotel Downtown in Austin, Texas. The summit agenda features leaders from utilities, state and national regulators, telecom and security companies, retailers, and OEMs. Follow the event on Twitter at @SmartEnergySmt and #SmartEnergy18. For information on speaking, sponsoring, or attending Smart Energy Summit, visit www.ses2018.com.

Next: DTE and Powerley to Keynote Smart Energy Summit: Engaging Consumers
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