Wednesday, December 17, 2014

U.S. smart home sales will reach 36 million units by 2017

International Research Firm Announces New Research and Speakers for 2015 Smart Energy Summit, February 16-18

Sales of smart home devices will exceed 20 million units by the end of 2014 and increase to 36 million units by 2017, according to Parks Associates. The research firm will address the growing energy and home controls market and examine new business opportunities at the sixth-annual Smart Energy Summit: Engaging the Consumer, February 16-18, in Austin, Texas.

“Product features can really impact adoption rates and sales,” said John Barrett, Director of Consumer Analytics, Parks Associates. “Over 40% of U.S. broadband households planning to buy a smart thermostat prefer a more expensive advanced model with more features, and nearly two-thirds of these shoppers are likely to replace their existing unit before it is necessary. This finding highlights the potential of feature-rich models to speed up the upgrade cycle.”

Parks Associates will host the Smart Energy Summit on February 16-18, 2015, at the Four Seasons Hotel in Austin, Texas. The executive conference will bring together leading executives representing utilities, telecom and security companies, retailers, and OEMs.

Sicily Dickenson, Senior Vice President and Chief Marketing Officer, NRG Energy, will present the opening keynote on February 17, and early event sponsors are, EcoFactor, Emerson, Lowe’s, People Power, PlanetEcosystems, and WeatherBug Home.

Other speakers include:

2015 Keynotes & Fireside Chat Speakers

Sicily Dickenson, Chief Marketing Officer, NRG Energy
Dan Lieberman, Head of Research & Standards, SmartThings
Stuart Lombard, CEO & President, ecobee
Ivo Steklac, VP & GM Residential & Commercial Energy Solutions, SunPower Corp.

2015 Speakers

Bill Alderson, Corporate Director, Marketing, Rheem

Martha Amram, Founder & CEO, WattzOn

Kris Bowring, Director of Business and Channel Development, Lowe's Companies

Lance Brown, VP of Customer Service, Smart Utility Systems

Scott Burns, Senior Director of Innovation, Reliant, an NRG Company

Tom Chmielewski, VP Strategic Sales, iControl Networks

Steve Connor, Senior Product Line Manager, Nortek Security and Control 

Xavier Datin, SVP Prosumer, Schneider Electric

Mauro Dresti, Manager New Program Development and Launch Mass Markets, Southern California Edison

Jeremy Eddy, Senior Energy Consultant, Itron

Edgar Figueroa, President and Chief Executive Officer, Wi-Fi Alliance

Luke Fishback, Chief Executive Officer and Founder, PlotWatt

Seth Frader-Thompson, President, EnergyHub

Josh Gleason, Customer Success Lead, Bidgely

Barry Haaser, Managing Director, OpenADR Alliance; President, Lakeview Group

Steve Hambric, VP, Strategic Sales and Operations, Comverge, Inc.

Brian Huey, M2M & IoT Business Development - Smart Energy, Sprint

Patrick James, Director of Innovation, Stream

Joe Jankosky, Director, Intelligent Home New Verticals, Time Warner Cable

V. Rory Jones, Co-Founder and Chief Executive Officer, PlanetEcosystems

Jay Kenny, Vice President, Marketing,

Debbie Kimberly, VP, Customer Energy Solutions, Austin Energy

Christopher Kotting, Executive Director, USNAP Alliance 

Blake Lasuzzo, Senior Vice President, Just Energy

Dan Lieberman, Head of Research & Standards, SmartThings 

Marie Bahl McKenna, SVP of Sales & Marketing, Tendril

Grant Muller, Director of Software, Sensus Analytics, Sensus

Sujata Neidig, VP of Marketing, Thread Group

Jacob Nielson, Business Development Leader, Emerson

Dave Oberholzer, Director, Energy Products & Business Development, WeatherBug Home by Earth Networks

Brad Paine, General Manager for Lyric and Total Connect Comfort, Honeywell Connected Home, Honeywell

Wannie Park, VP of Utility Solutions, CEIVA Energy

Philip Playfair, Chairman & CEO, Lowfoot Inc.

Jennifer Pulliam, Senior Director, TXU Solutions, TXU Energy

Emmett Romine, General Manager Development, DTE Energy

Shuchi Roy, Director of Innovation Strategy, Direct Energy

Rodrigo Sanchez, VP, Marketing and Product, EcoFactor

Bill Scheffler, Director of NA Sales and Business Development, Sigma Designs/Z-Wave

Justin Segall, President & Founder, Simple Energy

Kenneth Skinner, Vice President, Integral Analytics, Inc.

Malcolm Smith, CEO, DR2

Curtis Snyder, Executive Director, New Business Development, Comcast Cable

Mike Soucie, Head of Consumer Product Partnerships, Nest

Joe Sullivan, Account Manager, WSI, the professional division of The Weather Company

Bob Swilik, Manager, Advanced Systems, Carrier

Ken Wacks, Management & Engineering Consultant, Gridwise Architecture, Council, U.S. Department of Energy

Gene Wang, CEO, People Power

Paul Wattles, Sr. Analyst, Market Design & Development, Electric Reliability Council of Texas (ERCOT)

Alex Zheng, Head of the SilverLink Business, Silver Spring Networks

Moderators / Parks Associates Analysts

John Barrett, Director of Consumer Analytics, Parks Associates

Maia Hinkle, Research Analyst, Parks Associates

Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates

Stuart Sikes, President, Parks Associates


Impact of Smart Home and IoT on Consumer Energy Markets

Utility Perspectives: Market Impact of New Business Models

Consumer Engagement Strategies: IoT and Energy Value Proposition

Building Energy Management Offerings through Smart Devices and Services

Energy Efficiency Programs: Strategies to Accelerate Innovation

Integrating Demand Response into the Smart Home

Value-added Services for Retail Energy Providers

Smart Meters: Creating Value in Big Data and Analytics

New Partnerships: Smart Devices in Retail Energy Markets  

Standards and Interoperability:  The Foundation for a Consumer-focused Market

The Future of Smart Home Systems and Home Control Platforms

“Although electric utilities provide some smart energy service offerings at no additional cost, our latest research Trends & Segments for Home Energy Management found nearly 70% of U.S. broadband households are very likely to pay a monthly fee for a comprehensive bundle of smart energy services,” said Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates. “The Smart Energy Summit addresses how energy service bundles create new monetization opportunities for utilities and retail energy providers.”

Trends & Segments for Home Energy Management details adoption trends for smart energy devices and analyzes the importance of interoperability and the extent to which the purchase of one type of smart home device leads to the purchase of others. For more information on this new research, please visit

Information about the Smart Energy Summit is available at To speak with an energy analyst or request specific research data, contact Holly Sprague, 720-987-6614.

About Smart Energy Summit

Smart Energy Summit: Engaging the Consumer addresses the evolution of the consumer utility market, the impact of COVID-19 on energy management programs, and new opportunities to drive engagement in utility-sponsored programs. Virtual panels and networking sessions, featuring executive-level experts from multiple industries, address strategies for utilities, service providers, retailers, software providers, and manufacturers to expand and monetize energy management and other energy-focused offerings through consumer engagement, new business models, unique partnerships, and innovative technologies.

Smart Energy Summit features an in-person conference February 13-15 at the Omni Austin Hotel Downtown, with virtual sessions on June 15, August 17, and November 9. The summit agenda features leaders from utilities, state and national regulators, telecom and security companies, retailers, and OEMs. Follow the event on Twitter at @SmartEnergySmt and #SmartEnergy23. For information on speaking, sponsoring, or attending Smart Energy Summit, visit

Next: Parks Associates Hosts Energy Research Workshop at Smart Energy Summit Addressing Smart Home, IoT, and Management Strategies
Previous: Parks Associates: 70% of U.S. broadband households interested in one or more home energy management features


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