Monday, October 20, 2014

Parks Associates: 70% of U.S. broadband households interested in one or more home energy management features

Advisory board for Smart Energy Summit: Engaging the Consumer includes, AT&T, Comcast, Con Edison, EnergyHub, Gridwise Architecture Council, Lowe's, Icontrol Networks, and TXU Energy

Parks Associates announced new research today showing 7% of U.S. broadband households own some kind of home energy management product but 70% are interested in emerging energy-related products or services. The research firm will host the sixth-annual Smart Energy Summit: Engaging the Consumer on February 16-18, 2015, at the Four Seasons Hotel in Austin, Texas, to explore research and business strategies to capture this untapped consumer demand.

"While the appeal of products such as smart thermostats and energy management services is high, consumer awareness of these products and services is low, at only 14% of U.S. broadband households." said Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates. "At the Smart Energy Summit, we will examine opportunities for utilities, service providers, retailers, and manufacturers to fulfill the unmet needs of consumers."

“Convenience, control, and safety are the key drivers of smart home energy management device purchases,” said Maia Hinkle, research analyst, Parks Associates. “By offering solutions that satisfy these consumer demands, utilities can engage their customers, which leads to higher overall satisfaction.”

The Smart Energy Summit 2015 Advisory Board helps shape the content and focus of the conference with the Parks Associates energy research team. It includes the following participants:

Roy Perry, VP, Ecosystem Alliances,

Kevin Petersen, President,AT&T Digital Life

Bill Horrocks, VP, Product Management - Xfinity Home, Comcast

Rebecca Craft, Director, Energy Efficiency Programs, Con Edison

Seth Frader-Thompson, President,EnergyHub

Ken Wacks, Management & Engineering Consultant, Gridwise Architecture Council, U.S. Department of Energy

Kris Bowring, Iris Smart Home Business Unit, New Business Development,Lowe's Companies

Letha McLaren, VP, Product Management, Icontrol Networks

Sen Samudra, VP, Home and Business Solutions, TXU Energy

Parks Associates is currently accepting speaker submissions. The summit agenda features thought leaders representing utilities, state and national regulators, telecom and security companies, retailers, and OEMs presenting on the state of the market and the emerging consumer and business opportunities.

Event Topics

Services and Technology

· New energy management products and services, including impact of cable and telecom offerings

· Evolution of home control platform capabilities

· Evolution of the Internet of Things and its role in the energy markets: infrastructure, intelligence, interoperability

· Big data analytics and the role of cloud-based products and services in energy

Business Strategies and Partnerships

· Communication strategies, partnership opportunities, and new business models for utilities, service providers, manufacturers, and retailers

· Consumer segmentation, price sensitivity, and bundling strategies

· Utility communication approaches, including data ownership and privacy issues, and simplifying partner integration

Consumer Adoption

· Drivers and obstacles to consumer adoption of energy-related products and services

· The impact of smart grid legislation and regulation

· Engaging consumers in utility services: status of new value-added smart grid applications, including demand response and dynamic programs

More information is available at To speak with an energy analyst or request specific research data, contact Holly Sprague, 720-987-6614.

About Smart Energy Summit

Smart Energy Summit: Engaging the Consumer addresses the evolution of the consumer utility market, the impact of COVID-19 on energy management programs, and new opportunities to drive engagement in utility-sponsored programs. Virtual panels and networking sessions, featuring executive-level experts from multiple industries, address strategies for utilities, service providers, retailers, software providers, and manufacturers to expand and monetize energy management and other energy-focused offerings through consumer engagement, new business models, unique partnerships, and innovative technologies.

Smart Energy Summit features an in-person conference February 13-15 at the Omni Austin Hotel Downtown, with virtual sessions on June 15, August 17, and November 9. The summit agenda features leaders from utilities, state and national regulators, telecom and security companies, retailers, and OEMs. Follow the event on Twitter at @SmartEnergySmt and #SmartEnergy23. For information on speaking, sponsoring, or attending Smart Energy Summit, visit

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