Monday, March 18, 2013

Samsung up the ante in Apple smartphone battle

Harry Wang, analyst at Parks Associates, said: “Samsung is trying to do one thing: knock Apple’s status in the US. They want to show that they can excite the high-end smartphone adopters just as well as Apple.”

Wang said Samsung already had an advantage in the Far East where its brand is better known than Apple but it is now clearly after US consumers. “They are catching up. Samsung is now a formidable brand.”

But Apple edged Samsung out in sales at the end of 2012. The iPhone 5 was launched last September and was initially marred by backlash over the decision to drop Google Maps for Apple’s own, flawed, maps programme. It went on to be the most popular phone in the US during the fourth quarter of 2012. The boost made Apple the US’s number one mobile phone vendor for the first time ever, with a record 34% market share.

From the article, "Samsung up the ante in Apple smartphone battle."


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