Tuesday, August 02, 2011

Rovi Introduces Leading Edge Smart TV Field Trial Advertising Program in Canada

"The Smart TV Field Trial allows companies to gain early insights into connected-device advertising and interact with an entertainment audience that's becoming increasingly fragmented," said Heather Way, Research Analyst, Parks Associates. "Based on its strong position in entertainment search and recommendation, Rovi's Smart TV Field Trial and broader Ad Network are already delivering tangible results for participating brands from a range of industries, as well as beginning to drive viable new streams of revenue for consumer electronics manufacturers."

From the article, "Rovi Introduces Leading Edge Smart TV Field Trial Advertising Program in Canada"

Next: Nearly 50% of U.S. smartphone users consider 4G/LTE access very important when choosing a mobile service provider
Previous: CONNECTIONS(TM) Addresses Business Opportunities in New Media and Digital Content, Entertainment Platforms and Services, Home Controls and Energy Management, and Consumer Electronics

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2022 Parks Associates. All Rights Reserved.