Friday, July 18, 2014

Roku beats Apple out in set-top boxes

If you don’t have a streaming media player by now, what are you waiting for? New figures from research firm Parks Associates suggest that 25 percent of all U.S. households will have a set-top box within two years.

As for which one you might purchase, we’re willing to bet that you’re going to be looking at one of two companies for a streaming box: Roku or Apple. According to Parks Associates, Roku devices made up 46 percent of all streaming media players purchased last year, with Apple devices coming in a distant second at 26 percent.

Parks Associates also surveyed households to see what they use most for streaming right now, and the answers shouldn’t surprise you. Among all households with a streaming media player, 44 percent used a Roku device “the most,” compared to 26 percent of households with an Apple gadget. That’s up slightly from the 24 percent of households who gave Apple streamers the head-nod in last year’s survey, but not nearly as much as Roku, which jumped from 37 percent in 2013 to 44 percent in 2014.

From the article "Roku beats Apple out in set-top boxes" by Robert Richardson.

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