Sunday, July 13, 2014

Roku and Chromecast Battle it Out for Top TV Streaming Device

TV streaming devices are on the rise, and it may surprise you to learn that Apple TV is not at the top of the heap in the U.S.

As more and more households cut the cord on their way to cable freedom, the popularity of set top TV streaming devices has continued to climb. In a study recently published by Parks Associates, the research group estimates that by 2015 25 percent of American households will have some form of streaming device. With sales on the rise, it’s Roku and Google’s Chromecast that are coming out on top.

Parks Associates estimated that in the U.S. the various Roku models accounted for 46 percent of the models bought in 2013. Second place went to the Apple TV with 26 percent. While Amazon’s Fire TV was too new to really make a dent this time around, it appears the biggest competition is going to come in the form of streaming sticks.

The study found that Google’s Chromecast sold as many units in its first six months as Roku sold in the entire year. However, not everything came up roses for Google as usage of the Chromecast has been slipping in all recent surveys each quarter. The Chromecast does have a very attractive price point, but the limited number of apps, and somewhat unintuitive controls seem to drive some people away.

From the article "Roku and Chromecast Battle it Out for Top TV Streaming Device" by Sean P. Aune.

Next: Google’s Chromecast is Quickly Catching Up to Roku
Previous: Apple Now Most Desired Brand for Desktops and Tablets, Survey Says


    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2023 Parks Associates. All Rights Reserved.