Thursday, March 05, 2015

Report: HBO Now streaming service to cost $15 a month

The growth of cord cutting has been slow and steady, but analysts think HBO being offered without a cable subscription could start a domino effect. From an earlier IBT story:

As a percentage of the total population, the number of people interested in HBO’s Web-only offering is relatively slim, just 17 percent, according to the Parks survey. Yet if half of that population does in fact decide to cut its cords, it will still dramatically shrink the overall size of the pay-TV market.

...

“This shift to the use of OTT on the TV screen will impact the entire ecosystem,” Parks Associates’ Director of Research Brett Sappington said. As more and more people, especially the young people who are ambivalent about subscriptions already, grow accustomed to the idea of paying for smaller bundles of content that can be accessed on any number of devices, we could see change continue.

Looks like 2015 is turning out to be the year of the cord cutter. If you currently have traditional cable TV, does this news make you more interested in going streaming-only?

From the article "Report: HBO Now streaming service to cost $15 a month" by Swight Silverman.

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