Friday, April 05, 2013

Report: 80% of smart-TV owners use apps

Nearly 80% of smart-TV owners regularly use apps, according to a new report by Parks Associates. This has lead app developers to target the smart TV platform as the next significant growth area. The report revealed that 43% use an app to view videos and 45% use an app to play games.

"Seventy-nine percent of smart TV owners are regular app users, but the use cases for TV apps are different than smartphones and tablets," Heather Way, Senior Research Analyst at Parks Associates said. "TV viewing is a lean-back, shared experience, with apps as access points to complementary content, whereas smartphone app use is more personalized. Apps will alter the TV-viewing experience by opening new avenues to discover content and also serve as means for content owners to push premium content to households."

At CES 2013 manufacturers introduced smart TVs which featured apps from Netflix, Twitter and YouTube among others as well as a smart TV controlled by a tablet-based app.

From the article, "Report: 80% of smart-TV owners use apps."

Next: Report: TV channel apps used by 14% of tablet and smartphone users


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