Tuesday, February 03, 2015

Report: 40M smartphone owners actively use wellness apps

More than 40 million US smartphone owners are active users of at least one wellness or fitness app, according to research firm Parks Associates. The firm has also reported that one in four heads of household — at homes with broadband — use a mobile app to track their fitness or track their caloric intake.

Last year the research firm published research that estimated 41 percent of caregivers in broadband homes used some kind of digital health device.

Interestingly, Parks recommends that mobile operators in the US become more active in offering digital health services to businesses and consumers. The firm specifically suggests text messaging-based health, weight management, and prescription authentication programs as potential revenue streams for mobile operators. 

From the article "Report: 40M smartphone owners actively use wellness apps" by Brian Dolan.

Next: Parks: 5 percent of US broadband households use a health tracking smart watch
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