Monday, February 25, 2013

Qualcomm baking Dolby Digital Plus directly onto chips to save time, money

Citing a company report about mobile and sound technologies, Dolby found that (in the United States, at least) younger consumers were the most likely to say that audio quality on entertainment features is a consideration when purchasing a mobile device.

Specifically, 85 percent of tablet and smartphone owners between the ages of 18 and 24, and 79 percent of those between the ages of 25 and 44, replied that audio quality is a consideration -- compared to only 65 percent of respondents over the age of 55.

For reference, Dolby's survey was conducted by Parks Associates, which polled tablet and smartphone owners in the United States, France, Germany, China, and South Korea.

From the article, "Qualcomm baking Dolby Digital Plus directly onto chips to save time, money" by Rachel King.

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