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Wednesday, February 13, 2013
Nearly 50% of U.S. broadband households highly interested in thermostat that can automatically adjust to save money
Salt River Project, Southern California Edison, Opower, and GreenWave Reality share insights on consumer energy solutions at Smart Energy Summit
Parks Associates, host of Smart Energy Summit: Engaging the Consumer, today announced new energy research showing nearly 50% of U.S. broadband households are very interested in a thermostat capable of automatically detecting an unoccupied house and adjusting the temperature to save money. The research firm notes that consumer interest in automated energy management overall is increasing.
The fourth-annual Smart Energy Summit, February 25-27 in San Antonio, features analysts and energy market executives analyzing opportunities emerging from growing adoption of energy management capabilities. The session "Engaging Consumers: Case Studies and Success Stories" features speakers from Salt River Project, Southern California Edison, Opower, and GreenWave Reality on 9:30 a.m., February 26.
"Consumers' energy-saving activities remained the same from 2011 to 2012, but their energy consciousness is still low compared to the peak in 2010," said John Barrett, director, consumer analytics, Parks Associates. "Consumers appreciate the benefits of smart technologies, but they don’t want to constantly monitor their home’s energy consumption. Minimally invasive energy management is preferred, and the top-rated smart thermostat features reduce consumption through automatic adjustments. At Smart Energy Summit, we will discuss strategies to engage this new mentality, where automated features resonate with consumers."
Parks Associates finds 12% of U.S. broadband households have access to a website showing their daily energy consumption patterns, but nearly 90% use it less than once per week.
The session "Engaging Consumers: Case Studies and Success Stories" will examine energy programs and bundling strategies that have been effective in driving consumer interest. Speakers:
Sponsors for Smart Energy Summit include Alarm.com, ecobee, EcoFactor, GreenWave Reality, Hitachi, Lowe's, PlanetEcosystems, Qualcomm, Sigma Designs, AlertMe, IPSO Alliance, and Itron.
Parks Associates will host the pre-conference workshop "Understanding Utilities and Consumers: Energy Management Markets" on Monday, February 25, highlighting research on demand for security and energy management solutions, including consumer willingness to pay fees for equipment and services and the integration of connected CE into home services.
About Smart Energy Summit
Smart Energy Summit: Engaging the Consumer examines the expanding market for energy solutions and home controls and its impact on utilities, service providers, retailers, manufacturers, and consumers.
At this annual conference, industry leaders, media, and Parks Associates analysts evaluate partnership opportunities, technological and interoperability challenges, strategies for consumer engagement, and deployment plans for energy and management solutions in the connected home.
The summit agenda features executives representing utilities, telecom and security companies, retailers, and OEMs presenting on the state of the market and the emerging consumer and business opportunities.
About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, and Smart Energy Summit: Engaging the Consumer.
Next: Alarm.com and SDG&E, EnerNex, Lowe’s, and Honeywell to keynote Smart Energy Summit 2013
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