Monday, September 22, 2014

Internet of Things: Consumer expectations increase with each smart home device purchase

Parks Associates and AlertMe to host connected home research webcast

Internet of Things research from Parks Associates finds the importance of interoperability for consumers increases with each smart home device purchased. Currently 13% of U.S. broadband households own at least one smart home device, and 60% of those who have purchased three devices feel it is very important for the devices to work together as part of a system.

The research firm will co-host the webcast "The Technology to Deliver Millions of Connected Homes" with AlertMe on the key challenges of scalability, interoperability, usability and integration for home systems on Tuesday, September 23, 15:00 BST / 16:00 CET.

"Smart home products are entering the market through a variety of channels, often separate from any system, but regardless consumers expect interoperability among devices,” said Tom Kerber, Director, Home Systems and Energy, Parks Associates. "Multiple players, including device manufacturers and service providers, have a stake in the connected home, but their objectives are not always aligned. This webcast examines the technology and business challenges in this ecosystem and analyzes the solutions necessary to deliver a unified user experience.”

The webcast will feature Pilgrim Beart, Founder, Director, AlertMe, and Mary Turner, CEO, AlertMe. Speakers will discuss the role of connected home platforms in the Internet of Things and business solutions to reduce operating costs, extend the functionality of products, and provide a unique, fully integrated experience.

"The IoT and the connected home are about ‘things’ and software that need to interoperate and work together harmoniously—at huge scale," Turner said. "Our focus is to provide relevant and intelligent services and manage the complexity and fragmentation of smart technologies to make it invisible to the end user—it needs to ‘just work’ seamlessly."

Webcast registration is complimentary, and all registrants will receive presentation materials. Register at Contact Holly Sprague at, 720-987-6614 for meeting requests.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video.

Next: Parks Associates: 62% of Consumers Unfamiliar with Smart Home Products or Services
Previous: Parks Associates: 64% of all smart devices are part of a security or home controls system


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