Monday, September 22, 2014

Internet of Things: Consumer expectations increase with each smart home device purchase

Parks Associates and AlertMe to host connected home research webcast

Internet of Things research from Parks Associates finds the importance of interoperability for consumers increases with each smart home device purchased. Currently 13% of U.S. broadband households own at least one smart home device, and 60% of those who have purchased three devices feel it is very important for the devices to work together as part of a system.

The research firm will co-host the webcast "The Technology to Deliver Millions of Connected Homes" with AlertMe on the key challenges of scalability, interoperability, usability and integration for home systems on Tuesday, September 23, 15:00 BST / 16:00 CET.

"Smart home products are entering the market through a variety of channels, often separate from any system, but regardless consumers expect interoperability among devices,” said Tom Kerber, Director, Home Systems and Energy, Parks Associates. "Multiple players, including device manufacturers and service providers, have a stake in the connected home, but their objectives are not always aligned. This webcast examines the technology and business challenges in this ecosystem and analyzes the solutions necessary to deliver a unified user experience.”

The webcast will feature Pilgrim Beart, Founder, Director, AlertMe, and Mary Turner, CEO, AlertMe. Speakers will discuss the role of connected home platforms in the Internet of Things and business solutions to reduce operating costs, extend the functionality of products, and provide a unique, fully integrated experience.

"The IoT and the connected home are about ‘things’ and software that need to interoperate and work together harmoniously—at huge scale," Turner said. "Our focus is to provide relevant and intelligent services and manage the complexity and fragmentation of smart technologies to make it invisible to the end user—it needs to ‘just work’ seamlessly."

Webcast registration is complimentary, and all registrants will receive presentation materials. Register at Contact Holly Sprague at, 720-987-6614 for meeting requests.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, and Connected Health Summit: Engaging Consumers.

Next: Parks Associates: 62% of Consumers Unfamiliar with Smart Home Products or Services
Previous: Parks Associates: 64% of all smart devices are part of a security or home controls system


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