Monday, September 23, 2013

Nearly 70 million U.S households will have smart TVs by 2017

Parks Associates Senior Analyst moderating panel at Advertising Week

Heather Way, Senior Analyst, Parks Associates, is moderating the session "Smart TV Rising" at Advertising Week on Wednesday, September 25, 2:30-3:15 P.M. in NY Times Center Hall.

According to Parks Associates research, there will be 175 million online video users in the U.S. in 2013, rising to 191 million by 2017, at which time there will be nearly 70 million smart-TV households. Parks Associates advertising research finds 25% of smart-TV app users recall seeing an in-app ad and 84% responded to that ad, the highest response rates to app advertising among current connected CE platforms.

"The TV is still the most-popular and most-used platform for video viewing—over 40% of TV owners watch more than 10 hours of video per week on the device," Way said. "The rise of OTT video viewing on smart TVs presents a new channel for content owners to sustain and grow their viewing audience, particularly in a marketplace that continually propagates fragmentation. The ability to leverage the mass reach of the first screen and its interactive components drives the scale and performance of a video asset."

Advertising Week is the world’s premier annual gathering of marketing and communications leaders each year in New York City. With more than 200 distinct events, The Week is a hybrid of thought leadership Seminars featuring the industry’s best and brightest and engaging special events which galvanize targeted constituencies.

What: "Smart TV Rising"

Newly enabled by automatic content recognition ("ACR") technology, Smart TVs can enable networks and advertisers to deliver synchronized, interactive content and advertising on the TV.

MODERATOR: Heather Way, Senior Analyst, Parks Associates

PRESENTERS: Michael Collette, CEO, Cognitive Networks

Jeff Minsky, Director, OMD Ignition

David Preisman, VP Interactive TV, Showtime Networks

Michael Strober, SVP Ad Sales, Turner Broadcasting

Ashley Swartz, CEO & Founder, Furious Minds

Wendell Wenjen, Director of Smart TV Advertising & Interactive TV Platforms, LG Electronics

When: September 25, 2:30-3:15 P.M.

Where: Advertising Week

131 W. 33rd Street

Suite 800

New York, NY 10001

Press Registration/Information: Contact Doug Zanger  to request a press pass for this event or register.

Interview: To request an interview or additional information, contact Holly Sprague at hsprague@gmail.com or +1.720.987.6614.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, and Smart Energy Summit: Engaging the Consumer.

http://www.parksassociates.com

Next: Parks Associates: U.S. smartphone and tablet in-app advertising to exceed $5.6 billion by 2017
Previous: New 2012 consumer survey finds ad recall rates 40% for smartphone users and 33% for tablet users

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