Monday, October 19, 2015

58% of U.S. broadband households use at least one OTT video service on a monthly basis

Parks Associates Research Analyst moderates OTT panel at Next TV Summit NY 2015, October 21

Parks Associates consumer research finds the majority (58%) of broadband households in the U.S. use at least one OTT video service on a monthly basis, while more than 25% of households use two or more services. The research firm will be presenting new OTT research at Next TV Summit & Expo, October 21, 2015, during a session analyzing consumers’ evolving viewing habits, OTT services, and strategies to adapt in the current OTT environment.

“Despite impressive penetration, growth of U.S. OTT services has slowed recently, indicating the overall market for SVOD service might be saturated,” said Glenn Hower, Research Analyst, Parks Associates. “Netflix continues to dominate the OTT space, with 43% of U.S. broadband households subscribing to its service. After Hulu and Amazon, with 19% and 17% respectively, penetration of OTT services drops drastically. However, with new niche services emerging that focus on targeted content and audiences, there is still room for growth in the space.”

Hower will be moderating the session "OTT = Opportunity to Thrive" at 11:10 A.M. on Wednesday, October 21. He will also host a roundtable on digital rights management during the “Over the Top-ics” session. Next TV Summit & Expo is a high-level, future-focused conference, expo, and networking event for members of the TV, media, entertainment, and technology business community. The full-day event provides unique insights into the impact of new devices, new delivery systems, and new consumer expectations in the OTT world.

What:        Glenn Hower, Research Analyst, Parks Associates, at Next TV Summit NY 2015

Date:         October 21, 2015

Time:         11:10-11:50 A.M.

Where:     Park Central Hotel
870 7th Ave
New York, NY 10019

Twitter:    @ParksAssociates, @GlennatParks

Other panelists include:

  • Ed Lee, VP of Content Acquisition, Roku
  • Tom Mohler, CEO, Olympusat Holdings
  • Elizabeth Hendricks North, President, CuriosityStream
  • Barry Tishgart, VP, Comcast Wholesale
  • Keith Zubchevich, Chief Strategy Officer, Conviva

Glenn Hower currently studies entertainment content and delivery services. He is experienced in entertainment content production and distribution systems with a particular emphasis on radio, television, and film content.

Media interviews with Glenn Hower are available. To request a meeting or specific research data, contact Holly Sprague at or 720-987-6614.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

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