Wednesday, March 25, 2015

Global revenues from connected fitness trackers to exceed $5 billion by 2019

Research firm announces new connected home health data in support of World Health Care Congress

Parks Associates estimates global revenues from connected fitness trackers will increase from over $2 billion in 2014 to $5.4 billion by 2019. The research firm, which has analyzed the connected health markets for nearly 10 years, announced this new connected health data today as part of its support of the World Health Care Congress this week in Washington, D.C.

“Our latest data finds adoption of connected health devices increased from 24% of U.S. broadband households at the beginning of 2013 to nearly 30% by the end of 2014,” said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. “The most popular devices are exercise equipment with built-in app support and digital pedometers with wireless connectivity.”

Parks Associates’ newest research Digitally Fit: Products and Services for Connected Consumers examines the current adoption and usage of connected health devices with analysis of multiple nationwide surveys of U.S. broadband households.

“Health is an important part of the connected home, but the market is different from other CE and smart home markets, due in large part to consumer motivations for adoption,” Wang said. “For instance, age is not a consistent predictor of health tech adoption as it is for other tech markets, and different consumer segments have varying motivations for adopting health solutions. Companies in the connected health space must be mindful of their target market when designing their solutions and marketing messages.”

Additional Parks Associates connected health research:

Parks Associates is hosting the second-annual Connected Health Summit: Engaging Consumers, taking place September 9-10 in San Diego, CA. Parks Associates is currently accepting speaking submissions for this event at For information on participating, visit or contact, 972-490-1113.

To schedule an interview with Harry Wang or to request specific digital health data, contact Holly Sprague at, 720.987.6614.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, and Connected Health Summit: Engaging Consumers.

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