Thursday, March 26, 2015

Over 50% of smart home device owners report interoperability very important

Smart home analyst to discuss new research with Icontrol Networks and Security Systems News in industry webcast

Smart home research from Parks Associates shows over 50% of all smart home device owners consider interoperability as “very important” and the value increases with each device purchased, reaching 60% among households that have three devices.

Parks Associates will discuss its smart home research in the webcast “Increase profits by adding home automation services," hosted by Icontrol Networks and featuring Security Systems News, on Thursday, March 26 at 2:00 p.m. ET. The webcast discusses the value of smart home solutions and strategies for security providers and dealers to extend these features to their current customers.

“Interactive and smart home services extend the value of security while creating new revenue opportunities for dealers,” said Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates. “Device interoperability is crucial to realizing the new value equation for the smart home, and the security channel, because of its consultative selling approach, is leading the market.”

Parks Associates research shows that over 60% of U.S. broadband households are unfamiliar with smart products and services. Therefore, a consultative selling approach that educates consumers on product and service options is necessary in the early stages of the smart home market.

Kerber will join the following executives in the webcast:

  • Greg Roberts, VP, Marketing, Icontrol Networks
  • Moderated by Martha Entwistle, Editor, Security Systems News

Webcast registration is complimentary. Register online at http://www.securitysystemsnews.com/webcast/increase-profits-adding-home-automation-services.

To schedule an interview with Tom Kerber or to request specific smart home or energy data, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

Next: Eight percent of U.S. broadband households own a smart thermostat
Previous: 10% of Canadian broadband households interested in security services from broadband service provider

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2022 Parks Associates. All Rights Reserved.