Wednesday, March 18, 2015

10% of Canadian broadband households interested in security services from broadband service provider

Emerging Power of IoT in Canada reveals purchase intentions and habits for the Canadian connected consumer

New Parks Associates research on Canadian broadband households reveals nearly 60% have at least one connected CE, including a smart TV, Blu-ray player, gaming console, connected PVR/DVR, or streaming media device connected to the Internet. Emerging Power of IoT in Canada also found growing interest in the smart home as over 40% of Canadian broadband households are interested in a home management system offering remote monitoring and alerts.

“The security channel is the early smart home leader in the U.S. and Canada, and the introduction of value-added services is expanding the market for both services and products,” said Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates. “Even with low awareness of smart home solutions, 10% of Canadian broadband households are interested in getting home security services from their broadband service provider. Consumers are open to new connected concepts that allow service providers to generate new revenue and monetize their existing assets.”

“Consumer demand for smart home systems and connected entertainment offerings that provide convenience, personalization, and simple design presents multiple opportunities for service providers,” said John Barrett, Director, Consumer Analytics, Parks Associates. “Revenues can be generated directly through the sale of products and services but also indirectly through partnerships with other industries.”

Parks Associates fielded Emerging Power of IoT in Canada, a survey of 1,500 Canadian broadband households, in the first quarter of 2015. It gauges current adoption levels, investigates usage patterns, and assesses the impact devices are having on broadband and pay-TV service providers. It also tests consumer demand for smart home offerings. Key research highlights include:

  • 89% of Canadian broadband households have pay-TV services, but only 12% of these pay-TV households are aware of having TV Everywhere as part of their service.
  • Almost three-fourths of Canadian broadband households stream or download online video at least once a month; 31% download movies or TV shows at least once a month.
  • 5% of Canadian broadband households have a smart home device of some kind, such as smart door locks, window sensors, or smoke detectors.
  • Smart programmable thermostats are the most commonly owned smart home device at 2% of all broadband households.
  • The overwhelming majority of respondents prefer to purchase a smart home system rather than stand-alone pieces of equipment.

More information is available at To schedule an interview with an analyst or to request specific research data, please contact Holly Sprague at

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webinars, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.

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