Tuesday, March 19, 2013

7% of U.S. TV viewers who lose a channel, often due to carriage disputes, will switch to new pay-TV provider

New research from Parks Associates examines carriage disputes between pay-TV providers and content owners and impact on churn and online viewing

Parks Associates today reported carriage disputes can have a substantial impact on pay-TV subscribership, as 7% of pay-TV subscribers who lose a channel, roughly 2% of all subscribers, will switch providers when they drop a channel.

The new research Carriage Disputes: The Subscriber Perspective, based on multiple nationwide surveys of over 2,000 U.S. broadband households, examines the impact of carriage disputes, which have prompted pay-TV providers like DirecTV, Dish Network, and Time Warner to drop channels such as AMC, Comedy Central, Nickelodeon, and MTV as part of ongoing fee and licensing struggles between service and content providers.

"Carriage disputes are becoming more common as content costs consume bigger percentages of APRU," said John Barrett, director, research, Parks Associates. "While dropped channels do cause churn, 16% of those affected watched missing programs online, suggesting that the availability of episodes online does dampen the severity of channel loss for subscribers."

Parks Associates - Carriage Disputes research and consumer reaction

In 2012, Dish Network dropped AMC Network channels in a dispute over licensing fees, blacking out shows including Mad Men and The Walking Dead. A carriage fee dispute between DirecTV and Viacom prompted the latter to remove content, including popular shows The Daily Show and The Colbert Report, from its online portal.

Parks Associates research found at least 34% of pay-TV subscribers have lost a channel and most of them received no compensation for the loss. While 7% of them switched as a result of the loss, 36% who have lost a channel are willing to pay additional costs to regain them.

"Online viewing compensates for some lost content, but specific segments, notably high-income households with children, are the most likely to switch when losing a channel," Barrett said. "Given that many viewers are willing to pay more not to lose the content, service providers could renegotiate with content owners in order to reshuffle their offerings, moving high-priced channels to higher tiers and giving consumers the choice to pay for the content."

Carriage Disputes: The Subscriber Perspective examines the impact of dropped channels on subscriber satisfaction and retention and current consumer strategies to compensate for lost content. It also analyses the current state of the pay-TV services market and consumer interest in new service-provider technologies and offerings.

Visit http://www.parksassociates.com or contact sales@parksassociates.com, 972-490-1113 for information.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com

Next: Over 40% of pay-TV re-subscribers lured back by discounts and promotions
Previous: Over 650 million households worldwide will have broadband and over 430 million will have a data network by end of 2013


    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2023 Parks Associates. All Rights Reserved.