MEDIA ALERT: Parks Associates to discuss consumer demand for smart home services within the Internet of Things
Parks Associates President Chairs Digital Home World Summit in Berlin
Parks Associates research, announced in advance of the Digital Home World Summit in Berlin, finds 43% of U.S. broadband households are willing to purchase a smart home package, which would leverage the Internet of Things for safety, security, or home management applications. The firm's European research finds consumers in France, Germany, the U.K., and Belgium value smart safety/security devices highest, including smoke and motion detectors.
"Strong appeal for smart home solutions among consumers in the U.S and Europe is a good sign because this market is still in its infancy. As consumer awareness grows, interest and demand for such systems will also increase," said Stuart Sikes, President, Parks Associates.
Mr. Sikes will chair the Digital Home World Summit and moderate the panels "Using the Emergence of New Services in the Digital Home for Creative Business Models” and "Developing the Value Proposition for the End Consumer." He is available to comment on hot topics during this two-day summit, which will focus on key strategies for connected home services, including the Internet of Things in Europe and across the globe.
What: Digital Home World Summit
When: June 3-4, 2014
Where: Mövenpick Hotel Berlin
Schöneberger Straße 3
Sessions: "Using the Emergence of New Services in the Digital Home for Creative Business Models,” June 3, 4:40 PM
"Developing the Value Proposition for the End Consumer," June 4, 10:10 AM
Interviews: To schedule a meeting with Stuart Sikes or to request analyst comment or specific research data on hot topics at the event, contact Holly Sprague at firstname.lastname@example.org or 720-987-6614.
Twitter: @digitalhomews, @ParksAssociates
Stuart Sikes is the president of Parks Associates, an international market research firm specializing in consumer adoption of technology products and services. His recent industry presentations include the outlook for residential energy management, new business models for the connected home, and the evolution of new video services.
Parks Associates’ European Research Update Newsletter is available at http://www.parksassociates.com/newsletters_subscribe. Download the free whitepaper "Outlook for the Smart Home in Western Europe” at http://www.parksassociates.com/whitepapers/smarthome-europe.
Parks Associates will host CONNECTIONS™ Europe: Monetizing Strategies for the Connected Home November 18-19 in Amsterdam. This executive conference focuses on the connected home ecosystem and the Internet of Things as it relates to the connected consumer. Registration is available at http://www.parksassociates.com/events/connections-europe/register.
About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, and Connected Health Summit: Engaging Consumers.
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