Tuesday, June 24, 2014

Parks Associates: 34% of U.S. broadband households have a smart TV

Director of Research presents new smart TV research at CE Week

Barbara Kraus, Director of Research at Parks Associates, will be speaking in the panel “The Brains: Smart TV functionality brings new content to HD and UHD TVs alike” during CE Week on Tuesday, June 24, in New York City. According to new research from Parks Associates, smart TV adoption increased by 31% in one year so that now over one-third of U.S. broadband households have a smart TV.

Parks Associates analysts report that over 70% of smart TV owners have the device connected to the Internet. Also, nearly two-thirds of people shopping for a flat-panel TV this year plan to buy a smart TV. These trends show the smart TV has a significant role in the connected home and is a key device to extend new services and experiences to consumers.

The CE Week Conference brings together experts and analysts from across the CE and home entertainment industries to examine the status of various advanced technologies rolling out to consumers. Kraus’s session focuses on the state of smart TVs and smart TV apps as well as how companies are using this technology to enhance their product offerings and enable the delivery of new entertainment experiences.

What: Barbara Kraus, Director of Research, Parks Associates, at CE Week

“The Brains: Smart TV functionality brings new content to HD and UHD TVs alike”

Panelist Participants:
Pete Lude, CTO, Mission Rock Digital (Moderator)
Vishnu Rao, Director, Product Technology Development, Sharp
Matthew Durgin, Director, Smart TV Content, LG Electronics
Paul Sweeting, Connected Consumer Curator, GigaOM Research

When: June 24, 2014
9:45-10:30 A.M.

Where: Metropolitan Pavilion
125 W 18th St
New York, NY 10011

Press Registration: https://secure.events-registration.com/ceweek2014/

Twitter: @ParksAssociates
@BarbaraAtParks
@ceweekny
#CEWeek

Parks Associates is a leading market research firm with expertise in the smart TV industry. The company hosts several industry events each year, including the upcoming CONNECTIONS™ Europe: Monetizing Strategies for the Connected Home, November 18-19 in Amsterdam.

Media interviews with Barbara Kraus are available. To request a meeting or specific research data, contact Holly Sprague at hsprague@gmail.com or 720-987-6614.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, and Connected Health Summit: Engaging Consumers.

http://www.parksassociates.com

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