Wednesday, June 15, 2011

IBM Presents New Study on Connected Consumers, Strategies for Cloud-enabled Smart Homes in Special Session at CONNECTIONS™

New Services, Connected Devices and Content create challenges for device manufacturers

Parks Associates today announced IBM will host the special session "Smart Home Unified by Cloud" at CONNECTIONS™: The Digital Living Conference and Showcase on Wednesday, June 29. This session will address the expanding demands of the consumer experience, driven by the growing complexity of connected CE and digital content.

IBM is a Platinum Sponsor of CONNECTIONS™, hosted by international research firm Parks Associates on June 28-30 at the Santa Clara Convention Center. IBM panel session, "Smarter Home Unified by Cloud," will be held on Wednesday, June 29, 2011 at 1:30 pm and will be moderated by Scott Burnett, Director, Global Consumer Electronics Industry, IBM. The session focus is on use cases and services that enable an ecosystem of partners and new paths to revenue and includes the following speakers:

Paul Brody, Global Industry Leader, Electronics, IBM
Oliver Goh, CEO, Shaspa Research Ltd.
Robert Stepanian, Ph.D., CEO, NexStep, Inc.
Bob Scaglione, Chief Marketing Officer, Sharp Electronics Corporation
Russell MacAdam, Director, Office of Product Development, Lutron Electronics Co., Inc.

For additional information on the IBM panel session, visit

"Between 2011 and 2015, the number of connected home network nodes worldwide will surge from 1.7 billion to 8.2 billion," said Kurt Scherf, VP, Principal Analyst, Parks Associates. "These new classes of devices and systems will create immense demand for ubiquitous content access. Moving services to the cloud is the next logical step, and IBM's insight in this area is invaluable as companies seek to simplify this multidevice environment while gaining a competitive edge with convenient and innovative solutions."

U.S. consumers place significantly greater importance on Internet connectivity, device interoperability, content/service availability, and customer service as criteria for future purchases versus past purchases, according to IBM's whitepaper “The connected consumer challenge: Extending the electronics experience through services.” IBM will feature this whitepaper at CONNECTIONS™, highlighting insights and research to guide electronics companies and manufacturers in providing compelling service experiences to consumers. The whitepaper is available to download at

For information on CONNECTIONS™, visit


Parks Associates' 23rd-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 21-23, 2019, at the Hyatt Regency San Francisco Airport in San Francisco. CONNECTIONS™ is the premier connected home event hosting more than 650 executives from the connected entertainment, IoT, and smart home industries. CONNECTIONS™ provides networking opportunities combined with two days of visionary keynotes and conference sessions focused on technology adoption and trends, product and service forecasts, evaluation of new business strategies, and recommendations for strategic partnerships, monetization opportunities, and value-added service design. The event also features a research workshop highlighting Parks Associates’ smart home insight consumer data.

Throughout the event, sponsors offer tabletop demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments. For more information, contact, call 972-490-1113, visit

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.

Next: AT&T Mobility and Consumer Markets President to discuss influence of wireless in emerging devices, smartphones, tablets at CONNECTIONS™
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