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Tuesday, July 24, 2012
Asia & Pacific to overtake North America in 4G/LTE subscriptions as global adoption exceeds 50 million subscribers in 2012
The Asia & Pacific region is poised to overtake North America this year in number of 4G/LTE subscribers, thanks to large gains in South Korea and Japan, according to Parks Associates.
Parks Associates' new report Driving 4G Adoption: Global Mobile Innovation finds Asia & Pacific will claim over 53% of all 4G/LTE subscribers by the end the year, helping push the total number of subscribers over 560 million globally by 2016.
“Fifteen carriers in Asia & Pacific now have live LTE services, with affordable pricing models that prompt robust subscriber growth in this region,” said Harry Wang, Director, Digital Health and Mobile Product Research, Parks Associates. “Mobile operators worldwide have committed to 4G/LTE as the network technology of the future, but financial conditions, handset costs, and spectrum license availability will all influence the pace and scope of regional deployments.”
Parks Associates research:
Kent added that operators must control costs through network optimization and capture new market opportunities by offering consumers compelling value-added services and expanding their presence into the M2M market.
In Driving 4G Adoption: Global Mobile Innovation, Parks Associates analysts dissect mobile operators’ 4G strategies in the U.S. and globally, with a focus on bandwidth management and network monetization. Using interviews with key industry players, evaluations of the market landscape and core technologies, and primary consumer data, the report explains the industry’s movement towards LTE, provides visibility of current and near-term LTE deployments, analyzes key LTE monetization strategies, and forecasts global LTE subscribers through 2016.
About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, and Smart Energy Summit: Engaging the Consumer.
Next: Nearly 50% of U.S. smartphone users consider 4G/LTE access very important when choosing a mobile service provider
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