Tuesday, February 03, 2015

More than 40 Million Smartphone Owners Actively Use at least One Wellness or Fitness App

Firm recommends text-based health, weight management, and prescription authentication programs for mobile carriers to create new revenue streams

Newly released Parks Associates research in Mobile Carriers and Wireless Healthcare Opportunities reports more than 40 million smartphone owners are active users of at least one wellness or fitness app. About one in four heads of household in broadband households use a mobile app to track their fitness progress or calorie intake, and the research firm expects usage and adoption to increase with the release of new mobile form factors such as the Apple Watch.

“Digital health is an important part of the Internet of Everything, and wireless carriers need to align their connected health businesses with their larger connected living strategies,” said Jennifer Kent, Director, Research Quality & Innovation, Parks Associates. “Mobile carriers have multiple opportunities to provide value for business customers and consumers, though the landscape differs significantly by region.”

U.S. carriers have been slow to make their way into the wellness and fitness space, unlike carriers in global markets, particularly Asia, where carriers have been aggressive in entering the health markets.

“U.S. mobile carriers are focused on providing enterprise services, like cloud storage and teleconferencing solutions, to their healthcare provider clients,” Kent said. “However, carriers can play a valuable role in the consumer space. Given their established relationships with consumers, expertise in providing consumer-facing services, and connection to consumers’ mobile devices, carriers can bridge the divide between care providers and consumers, particularly in regards to health data collection and transfer as well as communications between providers and patients.”

The research firm reports that connected health devices accounted for approximately 4% of all M2M (machine-to-machine) connections in the U.S. in 2014. Parks Associates estimates that portion will double over the next five years as the healthcare vertical catches up to other, more mature M2M verticals, such as automotive and industrial telematics.

Mobile Carriers and Wireless Healthcare Opportunities analyzes the types of partners and customers in the healthcare industry that will benefit from operators’ services and capabilities. The report identifies the market opportunities and challenges in the wireless healthcare market from the mobile operator’s perspective. It includes forecasts of U.S. M2M health connections and revenues from 2014-2018 as well as a forecast of U.S. PERS users and revenues in the same time period.

Parks Associates will address the digital health market and wearables at CONNECTIONS™: The Premier Connected Home Conference on May 19-21 in San Francisco. The firm will also host Connected Health Summit: Engaging Consumers on September 9-10 in San Diego.

For more information, visit www.parksassociates.com and follow the research firm on Twitter at @ParksAssociates. To speak with an analyst, please contact Holly Sprague at hsprague@gmail.com.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webinars, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.


Next: Five percent of U.S. broadband households use a smart watch for health purposes
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