Thursday, December 06, 2012

Pay-TV providers in Europe and Asia testing new roles as OTT providers

Multiscreen services will reach over 100 million Western European pay-TV subscribers by 2016

Low ARPUs, growing competitive threats, and rival multiscreen services are driving many pay-TV providers in Europe and Asia to explore new business strategies in video services, according to international research firm Parks Associates. TV Everywhere: Growth, Solutions, and Strategies - Europe and Asia/Pacific,a new report from Parks Associates, indicates multiscreen services now reach 66% of pay-TV subscribers in Western Europe, 21% in Eastern Europe, and 9% in Asia, compared to 90% in North America.

Many pay-TV providers are now leveraging their multiscreen services to offer over-the-top (OTT) services to non-pay-TV subscribers. The U.K. satellite provider Sky is offering Sky Go, which features live TV and on-demand content, to non-Sky TV customers via PCs, smartphones, and tablets, with monthly subscriptions at £15-£40. Italian pay-TV providers Telecom Italia, Mediaset, and FastWEB, Romanian incumbent Romtelecom, UAE-based Etisalat, and South Korean cable operator CJ Hellovision have all launched video services that are available to anyone with a broadband connection. Operators with niche content, such as Telecom Serbia, have also launched new, local-language services to reach segments of consumers outside their home market.

Parks Associates research - Multiscreen video services in U.S., Europe, Asia

"Now that Netflix has entered Europe and large players have acquired OTT services such as Lovefilm and Acetrax, the video services market will be increasingly competitive, forcing pay-TV providers to test new services and business models," said Brett Sappington, Director, Research, Parks Associates. "Operators in Europe and Asia have dramatically increased their multiscreen offerings, and some are expanding into pure-play OTT services, with offerings available outside their network footprint."

These efforts will increase as new OTT offerings throughout Europe, including Netflix and HBO, threaten operators’ premium TV revenues. Parks Associates' report examines the development of TV Everywhere/multiscreen services in Western Europe, Eastern Europe, and the Asia/Pacific region.

The research firm will discuss multiscreen services and other connected-home topics at CONNECTIONS™ Summit at CES, January 8 in Las Vegas.

Visit http://www.parksassociates.com or contact sales@parksassociates.com, 972-490-1113 for information.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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