Tuesday, August 11, 2015

Over 40% of new security monitoring subscribers have a cable or telecom operator as their provider

Residential security market expands with new opportunities in the IoT

New research from Parks Associates finds over 40% of new security monitoring subscribers are signing with nontraditional providers, including cable and telco companies. Traditional security companies still claim over 75% of the monitored security market, but this growth in subscribers through these new channels shows a renewed interest in security offerings.

“Roughly one-fourth of U.S. broadband households own a functioning security system, and the smart home and IoT are creating new opportunities to grow the security market,” said Tom Kerber, Director of Research, Home Controls & Energy, Parks Associates. “New features such as the ability to self-install and to check and control their security solution through their smartphones are enticing consumers to buy these new services.”

The firm’s 360 View Update: Competition in Residential Security analyzes competition for residential security services between traditional players and new players from the telecom and pay-TV sectors. The research also investigates the competitive power derived from bundling security services with video, voice, and data services.

“The telecom and cable operators are taking a substantial portion of the strong growth in the market thanks in part to their ability to include security in triple- and quad-play service bundles,” Kerber said. “Interactive service providers are experiencing dramatic growth, as the portion of new professionally monitored security subscribers that include interactive services and home controls continues to climb.”

Competition in Residential Security is available for purchase, and more information is available at www.parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Holly Sprague at hsprague@gmail.com.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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