Wednesday, April 27, 2011

Parks Associates to Present New Research on Products and Services for the Connected Consumer

Firm to host Analyst Roundtable at CONNECTIONS™

Analysts from international research firm Parks Associates will address key consumer and technology trends and present research during a special Analyst Roundtable at CONNECTIONS™: The Digital Living Conference and Showcase, June 28-30, Santa Clara. The roundtable "Cloud Media and the Connected Consumer" will be the first session on June 29, 8:15 a.m.

“Cloud media create changes across all markets in digital products and services, and Parks Associates will use this roundtable to discuss our latest consumer and industry research," said Stuart Sikes, President, Parks Associates. “Our analysts understand the trajectory of consumer demand and areas where companies, if they are to be successful, need better outreach."

By 2015, there will be almost 240 million unique online video viewers in the U.S., and the proliferation of connected and mobile CE will create multiple anytime/anywhere scenarios. Currently 39% percent of U.S. adults 18-24 find TV Everywhere extremely appealing, but less than 30% of U.S. broadband households find the digital locker an attractive alternative for music or video. CONNECTIONS™ focuses on the impact of the cloud on consumer markets, including communications, content, connected CE, and value-added services.

The analysts on the roundtable will discuss key topics for the connected home industries:

  • Broadband value-added and video services
  • Home networking technologies and applications
  • Consumer demand and the business case for connected CE
  • Mobile communications, broadband, and devices
  • Multiplatform, advanced, and interactive advertising
  • Consumer technical support services
  • Home systems including health, energy, and monitoring


Participating Analysts


Parks Associates is hosting three pre-event workshops, June 28, providing access to consumer research, market trends, and business developments.


Keynotes include Jon Cody, SVP, Digital Media, Fox Networks Group; David Grubb III, VP, Architecture & Strategy, Converged Experience, Motorola Mobility; and Glenn Lurie, President, Emerging Devices, Resale and Partnerships, AT&T Mobility and Consumer Markets.

CONNECTIONS™ Sponsors are Association Sponsor CEA®; Platinum Sponsors IBM and Technicolor; Gold Sponsors Affinegy, Allegro, HCL, and Rovi; Silver Sponsors AwoX; Hitachi; Independa; LEVEL Studios, a Rosetta Company; PacketVideo; and PlumChoice; and Bronze Sponsors AlertMe, iTOK.NET, mgMEDIA, RoxioNow, and Troppus, an EchoStar company.

CONNECTIONS™ Sponsors will host a complimentary webcast "Consumer Cloud Products and Services" on May 11. For information about CONNECTIONS™, visit www.connectionsconference.com.

About CONNECTIONS™

Parks Associates' 23rd-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 21-23, 2019, at the Hyatt Regency San Francisco Airport in San Francisco. CONNECTIONS™ is the premier connected home event hosting more than 650 executives from the connected entertainment, IoT, and smart home industries. CONNECTIONS™ provides networking opportunities combined with two days of visionary keynotes and conference sessions focused on technology adoption and trends, product and service forecasts, evaluation of new business strategies, and recommendations for strategic partnerships, monetization opportunities, and value-added service design. The event also features a research workshop highlighting Parks Associates’ smart home insight consumer data.

Throughout the event, sponsors offer tabletop demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.

http://www.parksassociates.com

Next: CONNECTIONS™ to examine business threats to mobile operators in Mobile Cloud session next month
Previous: AT&T, Fox Networks Group, Motorola Mobility to Keynote CONNECTIONS™

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2019 Parks Associates. All Rights Reserved.