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Wednesday, April 11, 2012
Parks Associates: Over 25% of Video Viewing Occurs on Platforms Other Than TV
CONNECTIONS™ at TIA 2012 features special sessions on OTT video services
Parks Associates research finds over 25% of all video viewing in U.S. broadband households now occurs on platforms other than the television, such as PCs, smartphones, and tablets. The research firm's analysts will discuss the new research during the special session “The Future of OTT Video: Monetization Strategies" at CONNECTIONS™ at TIA 2012 in June.
"One-third of U.S. broadband households streamed a TV show in the past 30 days, and these consumer viewing habits are raising expectations for new service offerings," said Brett Sappington, Director, Research, Parks Associates. "Proliferation of connected CE is both an opportunity for and a potential threat to traditional pay-TV services. New companies are entering this space, offering alternative services and business models that are attractive to consumers. To keep their edge, service providers have to address consumption on these platforms with a clear value proposition."
Parks Associates will host “The Future of OTT Video: Monetization Strategies," with Sappington presenting research from the firm's "Choosing Content: Video Viewing" research service. The session will be on Tuesday, June 5, the first day of Parks Associates' 16th Annual CONNECTIONS™: The Digital Living Conference and Showcase. The conference will be co-located at TIA 2012: Inside the Network, June 5-7, at the Gaylord Texan and includes the Connected Home Pavilion on the TIA exhibit floor.
CONNECTIONS™ at TIA will feature keynote speakers Kevin Petersen, Senior Vice President – AT&T Digital Life, AT&T Services, and Mike Ritter, Chief Marketing Officer, Consumer & Mass Business Markets, Verizon.
“Each week, roughly 25% of all U.S. broadband households watch video on a mobile phone, and the average broadband user watches 36 minutes of video on a tablet,” Sappington said. “At CONNECTIONS™ at TIA, Parks Associates will discuss how emerging OTT services must offer quick access to interesting content, attractive business models, and access on multiple screens and not require purchase of a new, stand-alone device.”
CONNECTIONS™ at TIA 2012 sponsors include CEA, IBM, Actiontec, Affinegy, Allegro Software, Digitalsmiths, PacketVideo, Quatrro, Sutherland Global Services, Waterstone Management Group, Irdeto, and Sigma Designs.
The 17th annual CONNECTIONS™: The Premier Connected Home Conference will be co-located with CTIA 2013 on May 20-23, 2013, at the Venetian in Las Vegas, Nevada. Hosted by international research firm Parks Associates, CONNECTIONS™ focuses on innovative technology and business solutions for the connected consumer. The event features consumer research and market strategies to monetize digital content, mobile applications and services, value-added services, connected consumer electronics, and home systems.
CONNECTIONS™ also features the Connected Home Pavilion, an area on the CTIA 2013 exhibit floor where attendees can preview demos from technology solutions providers for the digital home.
About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, and Smart Energy Summit: Engaging the Consumer.
Next: AT&T Services and Verizon to Keynote CONNECTIONS™: The Digital Living Conference and Showcase at TIA 2012
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