Tuesday, December 05, 2017

User experience becomes key focus for smart TVs and streaming media players

Consumer entertainment and IoT research firm releases Smart TV Market Snapshot ahead of CONNECTIONS™ Summit at CES

A new Market Snapshot from Parks Associates finds that makers of smart TVs and streaming media players are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. According to Parks Associates’ “Market Snapshot - Smart TVs & the User Experience,” 45% of U.S. broadband households have a smart TV, which is now the most commonly used platform among U.S. broadband households for accessing online video content.

“Parks Associates’ holiday data find 11% of U.S. broadband households have a strong intention to purchase a 4K/Ultra HD TV this holiday season, but overall, device sales of flat-panel TVs have flattened out,” said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates. “As a result, we are seeing new partnerships among device manufacturers focused on ways to improve or refresh the UI of the smart TV, to make the device easy to use and a single point of content in the living room.”

Samsung recently announced it has integrated Amazon Music into its smart TVs, one of the first third-party non-Alexa devices in the U.S. to stream Amazon Prime Music and Amazon Music Unlimited. Samsung also announced an app for YouTube on its 2016 and 2017 models. In late 2017, Philips partnered with Roku to launch a line of smart TVs that use Roku’s platform, which simplifies remote control needs and content navigation.

Parks Associates - Connected CE user research

The Market Snapshot also notes consumer demand is pushing voice into the connected entertainment area. Over 50% of U.S. broadband households find voice control appealing for entertainment and smart home devices, and voice control for all devices, including TVs, security systems, and appliances, scores well among consumers when testing use cases.

“Voice recognition and control are enabling entertainment equipment manufacturers to improve the user experience. An emphasis on a voice-enabled UX will be a key trend in connected CE for 2018,” said Dina Abdelrazik, Research Analyst, Parks Associates. “In 2016, U.S. consumers bought an estimated 14 million voice-controlled smart speakers with personal assistants, and companies such as Roku, TiVo, and Comcast have debuted voice-enabled remote controls. We expect to see more voice innovations in streaming services and connected platforms at CES this year.”

Parks Associates will explore the role of voice in the IoT at the 12th-annual CONNECTIONS™ Summit: IoT and the Smart Home on January 9 at CES® 2018 in Las Vegas, which features the session “Voice Control: Improving the Smart Home Experience.”Abdelrazik will moderate a panel with the following speakers:

  • Aaron Emigh, CEO & Co-founder, Brilliant, Inc.
  • Jim Hunter, Chief Scientist & Technology Evangelist, Greenwave Systems, Inc.
  • Miles Kingston, GM, Smart Home Group, Intel Corp.
  • Todd Mozer, CEO, Sensory
  • Nana Murugesan, VP & GM, Services & New Business, Samsung
  • Mark Spates, Product, Google
     

More information about Parks Associates’ research is available at www.parksassociates.com. To schedule an interview with an analyst or to request specific data, contact Julia Homier at julia.homier@parksassociates.com, 972-996-0214.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, and Connected Health Summit: Engaging Consumers.

http://www.parksassociates.com

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