Tuesday, January 12, 2016

One-third of U.K. broadband households have an OTT video service subscription

Parks Associates announces new European pay-TV research

Parks Associates today announced new results from the research project Connected Consumer in Europe that reveal 33% of U.K. broadband households subscribed to an OTT video service as of 3Q 2015. The same study shows that only 15% of U.K. households with pay TV subscribe to premium movie channels.

“Overall OTT video usage in the U.K. favors broadcasters,” said Brett Sappington, Director, Research, Parks Associates. “The most popular OTT video sources in the U.K. include BBC’s iPlayer, ITV Player, 4oD (now All4), and Demand5 – all catch-up or on-demand offerings from broadcasters. New OTT video market entrants, especially those with paid services, will have to provide unique value in order to make substantial gains. However, the demand for interesting content is strong enough that there are market opportunities for new OTT video players. Nearly 20% of U.K. broadband households have recently used a Netflix service, despite the free OTT catch-up options.”

OTT and Premium Move Channel Subscriptions in Western Europe | Parks Associates

Connected Consumer in Europe surveyed broadband households in the U.K., Germany, Spain, and France to identify pay-TV and OTT video adoption and usage trends. Sky and Virgin Media (Liberty Global) control almost 80% of pay-TV households in the U.K., and Talk Talk now rivals BT in pay-TV services with 8% of the U.K. market.

The project also reveals U.K. households with pay-TV services are far more likely to have premium sports channels than pay-TV households in other European markets. Currently 32% of U.K. households with pay TV subscribe to a premium sports package.

Additional research from Connected Consumer in Europe:

  • 54% of pay-TV subscribers in the U.K. subscribe to Sky’s pay-TV service.
  • 20% of French pay-TV subscribers are aware of TV Everywhere services from their provider.
  • 16% of Spain’s pay-TV market has subscribed for the first time within the past year.

Visit www.parksassociates.comfor more information on Parks Associates’ Connected Consumer in Europe. To schedule an interview with Brett Sappington, or to request specific OTT or European data, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, and Connected Health Summit: Engaging Consumers.

http://www.parksassociates.com

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