Monday, November 16, 2020

68% of SMBs are concerned about cybersecurity vulnerabilities at their business locations

Industry webinar featuring Comcast and Irdeto examines the changing landscape for SMBs and new opportunities for data security and network management solutions

Parks Associates research finds that 68% of US SMBs are concerned about cybersecurity vulnerabilities at their business locations and 37% are likely to purchase data security services in the next six months. The research firm will host the complimentary webinar “Value-Added Services for the SMB Segment,” sponsored by Irdeto, on November 17 at 11 am CT, to examine the changing landscape for SMBs and their need for and interest in new solutions to help manage and secure their Wi-Fi networks and connected technologies.

“The connected device landscape for SMBs has been steadily growing and becoming more complicated. It’s not just computers, servers, printers, and cash registers anymore – more SMBs now have access control devices, cameras, thermostats, lighting, signage, and more. Moreover, employees are working at home in unprecedented numbers, opening new vulnerabilities to a company’s network,” said Jennifer Kent, Senior Director, Parks Associates. “As SMBs realign with the new demands in our workforce, they are looking for solutions that can secure their networks. ISPs have an opportunity to step up here and deliver new and important value-added services to their commercial clients.”

Moderated by Jennifer Kent of Parks Associates, this webinar features the following panelists:

The webinar will address how next-generation data security, smart networking products, and Wi-Fi management tools can deliver peace of mind to SMB owners and greater control over their businesses. Speakers share strategies for ISPs to monetize these needs through new VAS offerings that align with these SMB needs.

The webinar features the following topics:

  • New operational and device/service needs for SMBs, including demand for Wi-Fi management solutions
  • Trajectory of the connected device landscape for SMBs, including current usage of access control devices, cameras, security systems, smart thermostats, smart lighting, connected TVs, and more
  • Demand for data security and networking monitoring products
  • Strategies to educate SMBs on what solutions are available to them
  • Tools to extend SMB security and network management solutions to offsite/work-at-home employees

To request data or an interview, please contact Rosey Ulpino at, 972.996.0233. Go to to register.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video.

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