Thursday, October 08, 2020

38% of smart home device owners find a service that installs smart home devices on their behalf highly appealing

Industry report highlights new services enabled by connected devices in the home

New research from Parks Associates finds 38% of smart home device owners find a service that installs smart home devices on their behalf highly appealing. The report Connected Home Services: Updating Modern Lifestyles identifies unique strategies device manufacturers are using to drive recurring revenues by maximizing the value of smart home devices for consumers.

“As the market for smart home devices expands to the early majority, an opportunity is emerging to provide premium support services to smart home device owners,” said Patrice Samuels, Senior Analyst, Parks Associates. “Major consumer technology brands, most notably Best Buy and Verizon, have adjusted their premium support subscription offerings to accommodate this market, and other types of companies, including Amazon Home Services, HelloTech, and Puls, have entered the space or have expanded their support services to accommodate smart home devices.”

While companies like Best Buy offer a comprehensive suite of technical support services for smart home devices, including pre-purchase consultations, setup and installation, and ongoing support, most brands have focused on setup and installation services.

“Since smart home devices are still new to many consumers, consultation services are highly valued, making these features solid competitive differentiators when added to setup and installation services,” said Samuels.

Connected Home Services: Updating Modern Lifestyles outlines new services including support, delivery, replenishment, and asset-sharing services enabled by connected devices in the home. It also highlights factors driving the development of these services and examines business models and strategies.

Additional research findings:

  • Twelve percent of US broadband households report high interest in a service that allows carriers to deliver packages inside their home or garage when they are not home.
  • Thirty-six percent of smart home device owners find a service that teaches them how to use smart home devices highly appealing.

For more information about Connected Home Services: Updating Modern Lifestyles, contact To request data or an interview, please contact Rosey Ulpino,, 972.996.0233.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

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